CAPABILITIES - RESEARCH & TRAINING

Nothing takes the place of an in-depth understanding of the market, and Edge helps clients "get a grip" on their company's and products' position and opportunities in this fast-changing business environment. In addition, we help our clients prepare to do business more effectively with comprehensive training programs. Our services include:

• Competitive analysis
• Market analysis
• Business plan analysis
• Quantitative research (large-scale surveys, web research, other analytical studies, etc.)
• Qualitative research (focus groups, interviews, exit polls, customer studies, followup studies)
• Measurement and evaluation of existing programs and strategies
• Review of existing evaluation techniques
• Corporate and media audits
• Product, competitive and market audits
• Media training for corporate executives
• Presentation development and presenter training
• HR training and development (through a sister company)
• Sales development and training
• Training in effective crisis management response methodologies