OUR STRENGTHS

WRITING

  • E-blasts
  • Blogs
  • Web content
  • Social media content
  • Articles
  • News releases
  • White papers
  • Brochures
  • Annual reports
  • Technical papers
  • Applications stories
  • Case studies
  • Newsletters
  • Speeches and presentations
  • Award submissions
  • Policy and practice documents
  • Mission Statements, including identity and values language development
  • Captions
  • Media alerts
  • Letters

STRATEGIC MARKETING

  • Social media strategy and tactics
  • Branding
  • New product introductions
  • Budget development and management
  • Strategic alliances
  • Partnerships
  • Program development and management
  • Business plans
  • Product marketing plans
  • Competitive analysis
  • Monitoring
  • Reputation Management
  • Market research
  • Audits
  • Channel strategy
  • Rollouts
  • Executive media training
  • Mission, identity, values development

MEDIA RELATIONS

  • Publicity
  • Web conferencing / meetings
  • Webinars
  • Customized RSS feeds
  • Podcasts
  • Blogger relations
  • Media launches
  • Desk-side chats
  • Press conferences
  • Newswriting
  • Individual interviews
  • Media training
  • News distribution
  • Relationship nurturing
  • Media partnerships
  • List creation and management (digital and analog)

EVENTS

  • Product launches
  • Galas/Parties
  • Fundraising
  • Trade shows
  • Grand openings
  • Competitions
  • News conferences
  • Meetings
  • Festivals
  • Event planning
  • Site selection
  • Transportation
  • Event logistics and execution
  • Food and beverage
  • Invitations/RSVPs
  • Event personnel management
  • Event publicity
  • Event set-up and tear-down
  • Event vendor relations and management
  • Event budget management

SOCIAL MEDIA / DIGITAL / BLOGGER RELATIONS

  • Comprehensive social media strategy
  • Online marketing
  • Social networking
  • Maximizing application tools (Facebook, Twitter, Instagram, LinkedIn, etc.)
  • Email communications
  • Social media and web writing and consulting
  • User experience consulting
  • Blogger relations
  • Google alert management
  • Monitoring
  • Online media relations
  • Corporate social media policy development
  • Image/video distribution and management
  • Maximizing investment in social marketing software
  • Marketing for new B-to-B apps

INTERNAL COMMUNICATIONS

  • Employee ambassadorship programs
  • Newsletters
  • Managing key corporate changes
  • Internal rebranding
  • Internal rollouts
  • Communications solutions for organizational challenges
  • Strategy execution via staff communications
  • Internal presentations and speeches
  • Executive communications training
  • Internal events

CRISIS MANAGEMENT

  • Advance crisis management policy and preparedness
  • Crisis management consulting
  • Risk assessment
  • Participation in client crisis teams
  • 24/7 accessibility
  • Developing and presenting key talking points
  • Interfacing with management and legal teams
  • Rapid-turnaround recommendations and copy development
  • Media relations
  • Employee and team training
  • Ongoing monitoring and results reports